Case study
I created the commercial section of the A&D Carbon Solutions website and supported the content around case studies, drone footage, photography, video and social media. The Neath RFC solar project is a strong example of the kind of case study service I can offer to other businesses.
Neath RFC commercial solar content captured for the A&D Carbon Solutions case study.
The project
A&D Carbon Solutions delivered a commercial solar PV system for Neath RFC using a Power Purchase Agreement. The project helps show how a community organisation can reduce energy costs without a large upfront investment.
My involvement was around the marketing side of the work. I helped create the commercial website section, supported the case study content, and captured photo and video material, including drone footage, that could be used across the website, LinkedIn and social media.
The opportunity
The installation gives A&D a visible example of commercial solar working for a known Welsh organisation.
The project explains how businesses can reduce energy costs without funding the full system upfront.
Drone images and roof detail help make the work feel tangible and trustworthy.
The same project can support the website, social media, sales conversations and future case studies.
What I did
The aim was to take real commercial work and turn it into marketing that A&D Carbon Solutions could actually use. That included website content, case study structure, drone photos, video content, AI social media assets and LinkedIn style posts.
Project video
This video is the strongest example of the case study service in action. It shows how a completed commercial solar project can become useful content for the website, social media, LinkedIn and sales conversations.
Neath RFC solar panel project video used as commercial case study content.
Video and social content
Alongside the commercial website and Neath RFC case study content, I also created video assets for social media and LinkedIn. This included service led videos, AI supported content, Christmas adverts and a fun Dr Heat persona based on Steve, an actual plumber at A&D, giving the brand more ways to stay visible online.
Content output
A single completed installation can become much more than a finished job. It can become a full case study video, website content, drone footage, short clips, social media posts, LinkedIn content, a sales proof point and a stronger reason for another organisation to enquire.
That is the value of case study marketing for trade, energy and commercial service businesses in Wales. Neath RFC is a strong example because the project has a real location, clear visuals and a story that can be reused across different channels.
Social pages
The A&D work was not just about creating pages on a website. The content also needed to support the places where customers and commercial contacts already see the business, especially Facebook and LinkedIn.
The result
Future customers can see a real Welsh commercial solar project rather than just read a service description.
The project gives the team a practical example to share when discussing solar PPA options.
The images and story can support website pages, social posts, proposals and future marketing activity.
For your business
If your business installs, builds, improves or delivers something visible, your completed work can become powerful marketing content.
The key is capturing the right details and shaping them into a story that customers can understand. That can include project visuals, customer feedback, written case studies, website proof sections and social media posts.
If you have completed jobs, strong visuals or happy customers, I can help turn them into case studies, video content, drone footage, LinkedIn posts and social media content that builds trust.
