Website build case study
Three Phase website build
A website build for Three Phase, helping present residential and commercial energy services more clearly across solar, battery storage, EV charging and commercial funding routes.
The brief
A clearer website for a broad energy offer
Three Phase needed a website that could explain a wide energy offer without overwhelming visitors. The site had to make it easier for different audiences to find the right path, whether they were looking at home energy, commercial solar, PPA funding, battery storage or EV charging.
The focus was not just visual design. The build needed clearer structure, stronger service positioning and pages that could support search, enquiries and future content.
The challenge
Making a technical offer easier to understand
Renewable energy websites can quickly become confusing because there are lots of products, funding options and customer types involved. The job was to make the offer easier to follow and give each visitor a more obvious next step.
Different customer journeys
Residential and commercial visitors needed clear routes without competing for attention on every page.
Technical services
Solar, battery storage and EV charging had to be explained in plain English without losing credibility.
Search visibility
The website needed a structure that could support future SEO around service and funding searches.
What I worked on
Website build, structure and clearer messaging
My role was to help turn the offer into a more practical website experience. That meant shaping the structure, building out key sections and making the content easier for visitors to scan and act on.
Key areas of work
- Website page structure for residential and commercial audiences
- Clearer service messaging for solar, batteries and EV charging
- Commercial solar page structure focused on business decisions
- Calls to action that point visitors towards the right enquiry route
- Visual section layouts designed to make technical information easier to scan
- SEO-friendly foundations for future service and location content
Project visuals
A website built around clear service routes
The website uses visual service areas to help visitors understand the offer quickly, then move towards the right section for their needs.
Residential solar page
Commercial solar page
Homepage service routes
Commercial calculator section
Residential project examples
Homepage positioning
The thinking
A website should help people make a decision
Clearer routes
Visitors can understand whether they need residential or commercial energy support.
Better context
Technical services are framed around the customer problem, not just the product.
What the site now supports
A stronger base for future marketing
Commercial solar enquiries
Pages can explain the business case, funding routes and practical assessment process.
Residential energy interest
Homeowners can see solar, battery and charging options more clearly.
Future SEO content
The structure gives the business room to build out more targeted pages over time.
Sales conversations
The site gives the team a clearer reference point when speaking to customers.
Why this matters
Good website builds are strategy work too
A website for a technical service business has to do more than look tidy. It needs to help people understand the offer, trust the business and choose the right next step.
That is where marketing thinking matters. The structure, messaging, page order, proof and calls to action all affect whether the website supports enquiries or simply sits online.
Website support
Need a clearer website for your business?
If your current website does not explain what you do clearly or support enough enquiries, I can help you work out what needs to change.