Abercwmdai · Creative production

Abercwmdai — Building a Story Before the Story Begins

A good trailer creates curiosity, establishes tone and gives an audience a reason to keep watching. My work on Abercwmdai brings together trailer production, visual identity, editing, storytelling and sound to introduce an original Welsh animated comedy.

Watch the trailerExplore Abercwmdai
The animated Welsh town of Abercwmdai, with its river, church and valley houses
The world of Abercwmdai, from the project’s own promotional imagery.

The creative challenge

Introduce a world. Give it a recognisable voice.

Abercwmdai is presented as a little Welsh town with a lot going on. Its promotional material introduces a cast of larger-than-life locals and a clear sense of place. The trailer’s job is to bring that personality across quickly, without needing to explain every character or story.

Establish the tone

Give the audience a feel for the comedy and the world they are entering.

Create curiosity

Use moments and characters to invite interest in the wider project.

Build recognition

Connect the visuals, title and promotional presentation so they feel like one production.

Finding the visual identity

An identity that belongs to the story

My work includes the show’s visual identity and logo treatment, alongside the trailer’s ending and branding. The title needs to feel connected to the world on screen and remain recognisable when it appears in promotional material.

The identity work sits alongside the editing and storytelling, giving the audience a name and visual reference to take away from the trailer.

Abercwmdai show logo and title identity
The Abercwmdai show identity used in the project’s current promotional presentation.

Building the trailer

Shot selection, pacing and a reason to keep watching

Trailer construction brings the individual pieces into a sequence: choosing what to show, how long to stay with it and where to move next. My work combines story structure, shot selection, editing and transitions with the visual identity.

Cobra Dai in his black karate uniform at the Daijo, from Abercwmdai promotional imagery
Character imagery gives the promotional work a distinctive personality.

Sound and pacing

Music and sound influence the rhythm of a trailer as much as the picture edit. The work includes sound and music integration, considering how the audio supports the mood, transitions and ending.

The final reveal

The trailer ending and title branding give the sequence a clear close. Bringing the show identity into that final presentation helps connect the name Abercwmdai with the world the audience has just seen.

Services delivered

Creative direction through to promotional presentation

  • Creative direction
  • Trailer production
  • Video editing
  • Visual identity
  • Storytelling
  • Sound and music integration
  • Promotional content

Abercwmdai shows how I combine creative direction with hands-on production. The project brings together a visual world, a recognisable identity and a trailer that introduces both.

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