Case study
I have been working with Celtic Green Energy on a new commercial website, clearer renewable energy messaging, and AI video content for residential solar through a new persona called Owain Glyn Solar.
Commercial solar website built for Welsh businesses.
AI video content
The residential side of the project uses practical solar advice videos, the Owain Glyn Solar persona and product led content such as Solax charger videos to make the content more consistent, memorable and easier to understand.
AI creative assets
Alongside the video content, the project uses AI generated creative to give the residential solar campaign a more memorable Welsh identity.
Commercial video content
This video supports the commercial side of the project, helping explain Celtic Green Energy's solar offer for Welsh businesses in a clearer and more visual way.
The situation
Celtic Green Energy already had strong renewable energy expertise, covering commercial solar, battery storage, and residential solar services across Wales.
The opportunity was to make the commercial offer easier for business owners to understand, while creating a more consistent way to explain residential solar through video content.
The challenge
Business owners need clear information about savings, funding options, battery storage, and the next step.
The website needed a clearer journey from problem, to solution, to proof, to enquiry.
Solar advice needs to feel simple, regular, and easy to understand for homeowners.
Case studies, trust signals, and real examples help customers feel more confident before making contact.
What I did
My role was to help shape a clearer commercial website and support content that could explain renewable energy services in a more practical way.
Website visuals
The new commercial website uses stronger landing page structure, clearer calls to action, proof sections, and service pages built around how Welsh businesses think about energy costs.
Content system
The AI content approach gives Celtic Green Energy a simple way to create regular residential solar content without starting from scratch every time.
AI supports the format, speed, and consistency, but the message still needs to be useful, human, and grounded in what customers actually want to know.
The result
The commercial site explains solar and battery storage in a way that speaks to business owners.
Pages are built around clear problems, practical solutions, proof, and focused calls to action.
The AI video approach creates a repeatable way to produce residential solar content.
For your business
If your business sells a technical service, your website and content need to make the decision easier for your customer.
That means clearer service pages, stronger proof, better calls to action, and content that answers real questions before someone gets in touch.
This kind of work combines website improvements, content creation Wales businesses can use, AI video content, and practical marketing support Wales based companies can build on.
If you need a clearer website, stronger content, or a more consistent way to explain what you do, I can help you turn that into practical marketing.
