Threephase · Renewable energy
Threephase — Website & Digital Marketing for Renewable Energy
Threephase needed a website capable of communicating a growing range of renewable-energy services to both commercial and residential audiences. The challenge was organising technical services into a digital journey that potential customers could understand.
The challenge
One business. Different energy decisions.
Commercial solar, Power Purchase Agreements, residential solar, battery storage and EV charging serve different needs. A business reviewing its energy costs needs different information from a homeowner exploring a battery or charger.
The website needed to present those services professionally, explain the technical offer in commercially understandable language and give each visitor a clear route through the content.
The approach
Marketing thinking before page building
I worked across the website and digital proposition, combining strategy, website planning, development and content. The structure starts with the audience, then moves into the service, the practical considerations and the next step.
Plan the journey
Separate commercial and residential routes help visitors find relevant information without working through the whole service range.
Order the content
Clear headings, service pages and product explanations give technical information a useful hierarchy.
Make the next step clear
Calls to action connect service information with an assessment or enquiry, so the content has a practical purpose.
Commercial solar & PPA
Explain the business case and the funding route
The commercial solar content introduces energy demand, site suitability and assessment. The PPA content explains funded solar as a separate route, with information about suitability, working capital and how it differs from buying a system outright.
My focus was on structuring that proposition so business visitors could understand what they were exploring and what information would be needed for a more detailed conversation.
Residential solar, battery & EV
A more useful route for homeowners
Residential content brings solar generation, battery storage and EV charging into a clear service structure. Visitors can start with the wider home-energy offer, then explore individual services and products.
That keeps the residential journey distinct from commercial funding and infrastructure, while maintaining a consistent website experience.
The finished digital platform
A clearer platform for a broad energy offer
The delivered website presents Threephase’s renewable-energy services across commercial and residential markets. It combines service information, product content, commercial messaging and enquiry routes in one connected platform.
The value of this project is visible in the work delivered: distinct audience journeys, organised technical content and a consistent digital presentation.
Services delivered
- Marketing strategy
- Website planning
- Website development
- Content structure
- Commercial messaging
- SEO foundations
- Renewable energy marketing
This brings together my work on websites that support enquiries, SEO foundations and marketing strategy.
Website & marketing support
Need your website to work harder?
I help South Wales businesses turn complex products and services into clear digital experiences.